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explicit vs. implicit
by mike | 3 21 07
What does your message say?
When designing a business card, flyer, or even a website, there’s always a message. It’s the whole purpose of having any one of the three.
The words contained on any marketing material are important. They are the literal expression of what you’re trying to say. The explicit message.
But what does the design itself say? What’s your implicit message?
More important than what is said literally, is how it is presented visually.
topics: creative |
6 14 07 at 12:54 pm
[…] The gist of our conversation: it’s all in the writing. There is value in design, after all it’s part of the message. The story you tell determines whether or not they’ll stick around […]